When you have a new employee joining your company, you want to make a good impression. You want to help them feel part of the team. And you likely have important first-day information to share, such ...

How strong is your virtual handshake? Your firm’s welcome email is basically your virtual handshake, so let’s make sure it’s rock solid. Welcome Emails 101: Say it simply, set their expectations, and ...

Consider all the ways someone might arrive in your email database. Maybe they visit your website and subscribe to your newsletter. Maybe they enter their email in exchange for a helpful whitepaper. Or ...

So you’ve got customers signed up for your newsletter or registered for your service. That’s great! But now you’ve got to make sure your welcome email doesn’t kill their interest. In any email inbox, ...