Is there a law of diminishing returns when it comes to repetitive commercials? There are commercials which, because of constant bombardment, actually discourage me from even paying attention, let ...
The Mary Sue on MSN
22yo marketing student claims she boycotts brands that show repetitive and intrusive ads and the Gen Z is marching right behind her: ‘I hold grudges’
The eye-twitching frustration of seeing the same ad five times in a single streaming session is baffling. But one Gen Z business marketing student says it’s no longer just an annoyance. It’s a reason ...
Results of a new ad effectiveness test underscore just how damaging repetitive ads on streaming services are to both brands and streaming platforms. Fully 87% of 1,246 weekly streaming viewers ...
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