Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2. The report was based on data from a survey ...

Today, we will take this theme one step further and examine the roll of multichannel marketing. While not new, multichannel marketing’s genesis comes from integrated marketing communications, and its ...

For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal. It begs a couple of ...

Multi-channel marketing automation is rapidly becoming a cornerstone for businesses seeking to optimize their marketing efforts across various platforms. By leveraging technology to coordinate and ...

Multichannel attribution has become an integral aspect of marketing strategies in today’s digital world. As organizations strive to optimize their marketing efforts, understanding the role of ...

As technology continues to transform our world, the concept of marketing is constantly evolving as well. Gone are the days when a newspaper ad or a few TV and radio commercials were enough for a ...

The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

The Drum catches up with a selection of industry experts to ask their views on some of the big issues affecting the social media sector. Here, agencies discuss how social media strategies can meet the ...