When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

For decades, psychologists have argued over a basic question. Can one grand theory explain the human mind, or do attention, ...

A breakthrough AI model named Centaur now forecasts human decisions with about 64 percent accuracy. Centaur was built at the Helmholtz Institute for Human‑Centered AI by Marcel Binz and Eric Schulz.

What is the human psyche and what is its relationship to the science of psychology? Is the human psyche a scientific construct? Can it be “reduced” to the brain? UTOK, the Unified Theory of Knowledge ...

MIchaelAaron Flicker is the co-author of "Hacking The Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands." In this podcast, Motley Fool contributor Rich Lumelleau and ...

Fascination with twins and what twin studies tell us about human nature is universal. There is no question that behavioral and medical science advances have happened largely because twins yield a ...

From the moment Mia Schmetter’s grandmother was diagnosed with Alzheimer’s disease, the young girl knew she wanted to study the human brain. Schmetter, now a junior studying brain and behavioral ...