Kathryn Jezer-Morton recently wrote a viral article for The Cut saying that we should all try to make 2026 the year of “friction maxxing.” Here's why she's right.

Friction isn’t always a flaw. When effort is intentional and optional, it can turn routine interactions into experiences customers remember. Friction can be a good thing. Last holiday season, I bought ...

What do you do when you feel like your entire life is friction? When everything is hard, heavy, and uphill? It would not help us to pretend that optimizing our morning routines will fix the world's ...