In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

The appointments to the newly created posts -- three hires from outside the company and one internal promotion -- were disclosed Wednesday in a note to some 2,600 channel partners from Paul Johnson, ...

User organizations have lots of choices when buying management solutions. Many prefer to work directly with the vendor that created the management technology -others choose to work with a channel ...

Can you really afford to ignore potential income from unmanaged partners? This infographic from Harte Hanks challenges conventional wisdom, arguing that resources should be focused on a broad base of ...