Cookie deprecation is still a work in progress, but Amazon is pushing ahead with its advances in creating an ad-targeting solution that does not rely on the types of third-party identifiers that have ...

Amazon Ads has developed Ad Relevance to offset the elimination of browser cookies and inability to rely on one piece of information or IDs to accurately target ads. The technology, publicly debuted ...

Hearst Magazines is deploying AURA, its AI-targeting tool, in a new way — through an arrangement with Amazon Ads. The new offering, debuting at Cannes, combines content engagement data from Hearst’s ...

Relevance and fresh context are now baseline in digital advertising, and ad-weary consumers decide which messages earn their attention. During an ADWEEK House Cannes Lions Group Chat co-hosted with ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...